Leon & Harper’s Celebrates Peruvian Alpaca

Baco Luxury 


By: Sofia Celeste
Photo: Courtesy of Baco Luxury

Original content from Baco Luxury

PARIS–The boho chic, French brand known for its quirky “Hello I Love You Can You Tell Me Your Name?”  label, toasted to its recent work with the Peruvian government to promote Alpaca fleece worldwide.

At a cocktail party attended by members of the press and fashion insiders, Paris-based Leon & Harper celebrated its recognition by the Peruvian government for its efforts in promoting Alpaca del Peru and its latest fall winter 2017 collection which was made of naturally dyed, knitted Peruvian yarns.  Each garment bears the Alpaca del Perú label, a distinction granted by the Peruvian government only to a handful of sustainable brands.

Since October 2016, Leon & Harper has collaborated with the southern lake community of Puno, vis-a-vis Heifer International, a charity organization dedicated to ending hunger and poverty around the world by safeguarding the livestock in small farming communities and providing training to locals of those towns.  This fall winter 2017 collection marks the beginning of a long relationship with Peruvian craftspeople.  Going forward, 30 percent of Leon & Harper’s knitwear collection will be made in Peru by factory workers in Lima and craftspeople in the small town of Puno.

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Peru: Cusco region, largest alpaca fiber producer

Andina
By: Andina
Photo: Courtesy of Andina

Original content from Andina

South Andean Cusco region has become the nation's largest alpaca-fiber producing area and is making its way towards increasing products transformation quality, supported by a Technological Innovation Center (CITE), Cusco Governor Edwin Licona affirmed.

Held last Tuesday, the one-day business rounds known as Sur Exporta 2017 gathered 14 local producers and exporters of alpaca garments.

"This is an important international event featuring 60 national producers, taking into account Cusco's potential, as it holds the first position in camelid and alpaca fiber production," he expressed.

The initiative allows producers and exporters to open new socio-economic opportunities. Thus, Cusco residents will be able to invigorate exports and increase amounts shipped to Latin-American, European and Asian markets.

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Peru: Alpaca, the star of Sur Exporta 2017

Andina
By: Andina
Photo: Courtesy of Andina
 
Original content from Andina

Sur Exporta 2017 business rounds took place on Tuesday in the Imperial City of Cusco for buyers from the Americas, Europe and Asia to purchase alpaca-fiber products. Organized by Peru's Exports and Tourism Promotion Board (PromPeru), the event saw the participation of 45 importers from 17 countries.

In this sense, buyers from the United States, the Netherlands, Sweden, Germany, Chile and Italy, among other countries, held meetings with 60 exporters from seven Peruvian cities: Arequipa, Ayacucho, Cusco, Huancavelica, Junin, Lima and Puno.

Ponchos, sweaters, capes, coats, scarves, gloves and caps stood out on the occasion, as did blankets, carpets, duvets, cushions and keychains.

Aimed at promoting decentralization, the 4th edition of Sur Exporta's business rounds took place in the aforementioned Andean city. Previous editions were held in: Arequipa and Puno.

This initiative was also supported by the Peruvian brand "Alpaca del Peru" (Peru's alpaca), an initiative seeking to internationalize said fiber.

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A Chic Alpaca Brand Preserves Peru’s Weaving Heritage

Bloomberg Businessweek 
By: Catherine Elton
Photo: Courtesy of Ayni
 
Photo Caption: Weaving for Ayni in Cusco, Peru.

Original content from Bloomberg.

Three years ago, partners Laerke Skyum and Adriana Cachay, the founders and owners of Peruvian clothing company Ayni, were at a turning point. Their company could keep making alpaca wool sweaters and other clothing designed for fashion-conscious buyers, something it had done since 2009. But a side business consulting and producing private-label goods for other brands and running a Peruvian government certification program in traditional knitting methods was taking off.

“That was where we found our most lucrative business and where we took our know-how to a different level,” says Cachay. She and Skyum wondered whether it was time to put the label to rest. “We thought, Let’s do one last show, we’ll see how it goes, and otherwise it would be our swan song,” she says.

The fashion show, in New York in early 2015, provided an answer. The collection, more commercial than earlier designs in both style and price, was a hit. The founders’ publicity efforts also generated awareness of the brand and emphasized the sustainability of alpaca wool. Unlike cashmere goats, alpaca—a domesticated camelid native to Peru that looks like a llama—are selective grazers that don’t destroy the land they’re on, so their wool is considered more eco-friendly.

Barneys New York in Tokyo placed an order after the show, as did online retailer Revolve. Ayni went from producing 800 pieces in 2014 to almost 2,600 in 2015. The jump confirmed that the brand should live on.

Read the rest of this story at Bloomberg Businessweek.