Bergdorf Goodman Partners With Alpaca del Peru for Curated Pop-up

WWD
By: Tracey Greenstein
Photo: Courtesy of Alpaca Culture

Original content from WWD.

One could say it is the year of the alpaca. And as brands and retailers increasingly seek ways to advance and embrace sustainability, alpaca has emerged as a viable alternative for designers and consumers craving the look and feel of natural fur in lieu of chemical-laden synthetics.

Aligning with this movement is luxury retailer Bergdorf Goodman and its Alpaca del Peru pop-up shop, “Passport to Peru,” which offers buttery soft Peruvian knits from alpaca, as well as pima cotton garments and accessories. The pop-up made its debut last week at a special event at Bergdorf Goodman in New York.

The Passport to Peru shop features contemporary and ready-to-wear collections from five Peruvian designers that integrated Alpaca del Peru into their products: Alessandra Petersen, Anntarah, AYNI, Escudo and Meche Correa. Brand such as Nicholas K, John Varvatos, Mara Hoffman and Kate Spade are also “big alpaca advocates,” according to the company, with entrants the likes of Reformation, which introduced alpaca into its fall collection.

Read the rest of this story and view the photos at WWD.